Scott Kinsey A.K.A. GOODFEAR – Director + Creative Director + Photographer
GOODFEAR is Scott Kinsey, a Director, Creative Director and Photographer, living and working in Santa Monica, CA. Always evolving, his work includes creative direction, graphic design, photography, identity design, packaging, editorial, and motion graphics for the music, fashion, film, advertising, and non-profit worlds.
He received his BFA in Industrial Design from the University of Illinois in 1988. Since then, he has worked with a number of studios including Space/Chicago, Quantum Leap and Leapnet where Scott was Associate Creative Director of the Broadband Group. While at Leap, Scott created and curated the global art exhibition Exhibition:Transition. Xhibition:Transition was an exhibition of the worlds leading art and design talents that began their artistry with trains and spray cans. This was the first exhibit of its kind with a physical gallery presence and an online presence. Winning awards at SXSW, and holding the Macromedia site of the day for eight days running.
In 2000, Scott co-founded the Chicago design studio twohundredtwelve° where he served as Creative Director working with Orbitz, Nike, Amadeous, Trace, Guidance Recordings, BP, Division 13 and many more.
GOODFEAR was formed in 2002 as a full service design studio and think tank with an expertise in execution across all media. We create visual designs applying our artistic backgrounds and love of the culture around us to create works that are built to last. Dedicated to creating new aesthetics and approaches to keep his work on the forefront. The agenda is simple: craft effective, creative solutions that address commercial needs.
In Late 2009, Scott signed with Hydraulx Filmz as a commercial director working in both live action and motion graphics. Additionally, in July of 2009, Scott was hired to work as Executive Creative Director for TBWA\TRUE a boutique agency with offices in New York and Paris. TBWA\TRUE caters to clients in the entertainment, sports, fashion, beauty, spirtis, retail, philanthropy, technology and media industries. Clients include Absolute Vodka, Infinity, Levi’s, Mercedes-Benz, Michelin, Möet & Chandon, Natura Navan, Puma, Rimmel, Target as well as the French Embassy in the United States and the non-profit Humanity in Action.
Scott/GOODFEAR is currently designing and consulting with a number of clients on projects that include Live Action Directing with the production company A common Thread, Creative Direction, Design and Photography for various clients. As well as designing new hard goods and apparel designs for Royal Hawaiian Pool Service as well as new hard good designs for T-19 Tokyo. In addition working with BOOM LA creating packaging design and photography for Mason Jennings, Josh Krajcik and Weezer.
Other recent works include two notable book projects. “(UP)Rising Sonz!” published spring of 2008 by Booth-Clibborn Editions by Scott Kinsey and Mark Felt, is an essay on lifestyle, art and design in Japan. The common thread between the “(UP)Rising Sonz!” artists featured in the book is that of skateboarding and their creative endeavors. Book design for “transculturalismes” by Claude Grunitzky, and is a follow up to his last book “transculturlism” to be published in spring of 2008 by Grasset in France. Recently completed is FIX the Ministry movie where Scott had taken on the roll of Creative Direction for the film. This includes the branding and identity of the film including design and direction of all media and branding across the board for this project. This includes online presence, all marketing materials, album, CD and DVD packaging as well as the website design and title and credit sequences for the film and merchandise. Most recently completing visual effects and design work on the film Pretty Sweet Directed by Spike Jonze and Ty Evans. Currently in production on Killing The Messenger: The deadly Cost of News Directed by Trica Todd.
Over the past 18 years of personal and professional projects, GOODFEAR has developed an international client-base from LA to Tokyo, NYC to Paris. Scott’s work has appeared in the following publications: Trace Magazine, ID Magazine, Strength Magazine, Mass Appeal Magazine, Juice Magazine, Thrasher, Boardkill and Fishwrap magazines. Also winning the award for best rock music video at MTV’s Music awards for Jet “Are You Gonna Be My Girl”.
Clients include, TBWA\TRUE, RAPP, Comcast, DIRECTV, FX Network, T-19 (Tokyo), Royal Hawaiian Pool Service, Origami Digital, Black Label Skateboards, Girl Skateboards, Chocolate Skateboards, Vans, Cinimeo, Akoo, M-Venu, EMP/Project Lab, 5D Organization, Hydraulx, LOLA, Method Studios, Prologue Films, TROIKA, Kaleidoscope Films, Weezer, Coconut Records, In4mation, Aloha Army, Ride on Rides, Nike, Tommy Boy Films, Epoch Films, Guidance Recordings, Orbitz, Andbook.com, Comcast, Jelly Belly, Kaiser Permanete, Asics, Disney Adventures, Target, ESPN, MLB, The NFL Network, G4 Network, Anymatic, Motorola, Respect Your Universe, (t)BTWN, To Live and Shave in LA, Hydraulx Filmz, Tackle Box Films, Gigantic Pictures and many more.